Sogno Toscano
Market Development &Training
Sample Recipes For Demonstrations.
Tuscan Dream Sample Recipe
Equal Parts
80% Garlic
20% Black / White Truffle
Always sample without Glaze
Tuscan Dream Sample Recipe
85% Basil
10% Garlic
5% Lemon
Always sample with Glaze
Tuscan Dream Sample Recipe
Equal Parts
Garlic
Basil
Fennel
3% Hot Pepper
Always sample with Glaze
Standard layout for tasting station.
The layout and order of the flavor samples is important. We always start with the Lemon / Glaze sample. The lemon / glaze sample is the most universal and effective in demonstrating the differences in our infused oils and the rest of the industry. When demonstrated in the proper order you progress from the most basic package to the best overall value for the customer in our most popular package. You should also take note that the spicy pepper in the spicy Italian package will interfere with your pallet and disrupt the flavor experience of the other samples.
Standard Event Table Layout
The table layout is a critical part of the flow of the presentation. It is important for the customer to associate each recipe with the related package. This layout establishes a progression that eliminates confusion while justifying the package concept. This layout has been strategically organized to answer questions, eliminate objections and promote the purchase of complete packages. The layout has been tested and proven to make a significant difference in building high average sales with far greater customer satisfaction. One of the most common customer comments after purchasing these packages is "I can't wait to get home and make this recipe."
Conformity to authorized table layout is essential in maintaining Brand Identity and successful sales performance.
Standard Layout With Recipe Sign & Packages
